Who
Nathan’s Beef Franks make 100% just beef hot dogs, with roots in Coney Island, New York. These hot dogs are praised for their classic, juicy, and quality taste.
The Ask
Create a multi-medium integrated campaign for Nathan’s Famous Hot Dogs.
Background
Nathan’s hot dogs are just 100% beef. That is what makes them so famous. Other hot dogs aren’t 100% of any thing and that is where the problem is.
The Problem
Other brands of hot dogs get away with hiding all of their bad ingredients by covering it up with lies of being a tasty, delicious real hot dog. Nathan’s is sick of it.
Insight
Other franks are tubed with B.S. and try to get away with it.
Solution
Nathan’s Famous Hot Dogs’ Food Inspectors are on the hunt for imposter weenies that are tubed with plastics, preservatives, and other crimes against taste buds. You can join in the dog-hunt by reporting bad weenies at nathansbeeffranks.com
My Role and Team
Strategy | Art Direction | Copywriting
Ellie Bird, Sara Giardino
