Who
Barefoot Wine is a popular brand known for its approachable, affordable, and fun selection of wines, such as red, white, sweet, and sparkling wines.
The Ask
Create a fully integrated campaign over different mediums for Barefoot Wine.
Background
Barefoot Wine is known as an affordable and often ‘starter wine’ for those who are drinking wine for the first time, most likely in college. Barefoot Wine is especially beloved by college and post- graduate aged women.
The Problem
As people grow up, life begins to change. People drift away as they find jobs, move away, and get busy. Meaning they lose track of reaching out to friends.
Knowing how accessible Barefoot Wine is for post-graduate women, Barefoot can help this audience navigate the world of what the new social scene looks like. So that bears the question: How can Barefoot help to bring these people together again and help them keep in touch?
Insight
Sometimes all we need is a reminder that our friends are just a sip away.
Solution
Barefoot Wine wants people to sip together again by giving reminders and motivation to reach out to old friends.
My Role + Team
Strategy | Art Direction | Copywriting
Gabe Trompeta, Ivy Bell
Just a Sip Away :30
Experiential Packaging Design
Speciality packaging that takes two people to open the bottle, forcing connection.
Social: Tiktok Frame
Out of Home
Authentically placed stickers and posters to invite young women to reach out to their people.
